From Family Threads to Global Runways

Ivana Picallo’s story reads like a fashion fairy tale. Raised among fabrics and seams by her dressmaker grandmother, she transformed that artisanal legacy into a brand now celebrated in the world’s most demanding fashion capitals. Since her debut in Buenos Aires in 1998, the Argentine designer has grown steadily to become an undisputed icon of haute couture.

Nico Freijo, editor, blogger, designer, and insider, has been both a witness and a key player in the evolution of fashion. Today, we talk about his beginnings and how his unique vision has shaped his career in the industry.